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Brand Universe

Pain de sucre

For more than 35 years of know-how, the Fashion House PAIN DE SUCRE has been passionately designing high-end bathing and lingerie collections for women.

Celebrating “the art of living at the beach”, the French brand unveils every year a large swimwear collection that flatters all body types, by making the swimsuit a fully-fledged fashion accessory that inspires escapism...

Precursor of vanguardist styles designed in its French workshops, PAIN DE SUCRE breathes boldness and talent into the heart of its collections, season after season. Unprecedented cuts, technical and efficient materials combined with precious détails, are the essence of the brand that has a real creative heritage; its archives are full of innovative ideas that are a great part of its wealth. The beachwear offer is expanded by the more urban SUGGEST range which provides fishnet and lace versions of the Fashion House’s creations...

Surprising, inventing and seducing while creating confidence and enthusiasm among its customers; that it is the subtle mix that reflects the Fashion House philosophy. Ethics, environmental awareness and attachment to human values are the founding principles of this adventure.

Today, PAIN DE SUCRE is present in more than 650 multi-brand retailers in the world and has about thirty dedicated Pain de Sucre boutiques: London, St. Barths, Monaco, Geneva, Paris, Sydney, Dubai... and even more beautiful stories to tell...

Collections

Pain de sucre
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Collection summer 2018

Jungle Spirit

For this new summer season, the Fashion House PAIN DE SUCRE continues to travel around the world and drops anchor in Java where it gets its colours from the last lost paradises all the way from Bali to the Kingdom of Siam… A touch of kiwi green for an intense sun, bright mango and powder pink; the palette features a wide range of fragrances… Let’s get lost at the Pattaya Floating Market in a sea of shades of carmine, smoky black and celadon green…

Like a choreographed water ballet, the 2018 collection features figure-shaping materials for swimwear offering a structured look. A pure and slender figure, sophisticated cross-back designs with rivets and laces revealed… As a designer of modern times, PAIN DE SUCRE dares to create sculpting swimsuits that work wonders with exotic prints reminiscent of ancient times. A paradox that mixes the Avant-garde with History and lets the mind wander…

Here we are, travelling to a world with colourful and shimmering tones: imaginary jungles with multicoloured glows, colourful watercolours and bright seaweeds emerging from coral reef flowers, an invitation to dream and travel…

Bikini sets encrusted with stones, long silky dresses with mystical reflections, batik prints adorned with mirrors, all reinvent a thousand-year-old tradition. The adventure ends with vintage equatorial fauna with the Coco line and its parrot that makes us fall for belted caftans with pompom ties. Crochet ponchos, embroidered tunics, fishnet, lace, cotton veils; from morning to night and from night to morning, PAIN DE SUCRE keeps enchanting and giving rhythm to these wonderful moments of reverie… Discover our collections

Collection autumn winter 2018

Million Dollar Baby

Ultra sensuality of a collection sounding like an uppercut. Shoreditch, Brick lane, Whitechapel, here we go....

In this underground backstage the sophisticated lace in forest green or powder pink makes us feel like a soft-styled boxer. The lingerie pieces are adorned with embroidered arabesques and the second skin bodysuits are dancing for stunning quadrilles with geometric motives...

Here we let ourselves thrilled into a sensory fantasy and get K.O. Discover our collections

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